Just Think Vol.12: Love: Fantasy Vs. Reality
By A.Evanshttp://twitter.com/AdotEVANS
After numerous hours of force fed celebrity gossip and countless episodes of "Love" reality shows, I find myself pondering on the idealized concept of love and how it is portrayed through television, music, and film. At one time or another we all have asked ourselves "What is Love?"
What does it look like, what does is feel like, and how do we know when we have found it? It appears some of us seek a love that does not exist or maybe it's the concept of love portrayed through television, music, and film that leads us to look in places for something that was never there to begin with. Or, maybe these various expressions of love enable us to identify what may come remotely close to our own experiences. Let us explore fantasy love vs. real love.
The Illusion of Love
Television, Music, and Film all provide us with different perspectives of love; and how to express our feelings. From a Kay Jeweler commercial to a song by Method Man and Mary J Blige, love is portrayed in numerous ways; some of which we can relate to and identify with, while others are just a fantasy that we begin seeking, wanting to experience. Movies and music videos tend to have the largest impact when it comes to generating a conceived notion of what love is. Films such as Maid in Manhattan, definitely endorses the concept that romantic gestures occur through a montage of "wine and dine" tactics to indicate adoration of one's counterpart. Like most romance films, the concept of love or how it is shown always seems to be measured upon a grand act. Now there are people who can relate to and re-enact these scenarios, which in essence are illusions created to make one actually believe that this is indeed love. The question that comes to mind is; What about the couples that are unable to re-enact these illusions, is love not present in their relationship? What happens when one feels that their relationship is inadequate according to the standards of a T.I video or Jennifer Lopez movie?
Reality Check
Where is a line drawn between fantasy and reality? When does love not require definition or explanation? If the concept of love is measured by anything presented on television, what happens when the acts become repetitive? What happens when these acts become insufficient to make one happy? Are new concepts derived are new acts developed? I guess the dualistic nature of love in essence is a little bit of reality and fantasy. It takes patience and creativity to make the relationship work, but in the end, it's left up to us to determine exactly what that is.
What Do You Think?
Marketing Buzz of the Week
By Max Rivers
http://www.Twitter.Com/MaxRivers
Brand Apostles, LLC
For more information on Brand Apostles, LLC visit their website www.brandapostles.com
As an industry veteran, Brand Apostles founding partner Dawnne Amey is well-versed in the common pitfalls of businesses as they attempt to reach the valuable consumers in the multicultural segment. Cultural misinterpretations too often lead to brand and consumer exchanges that are mismatched and programs that are too often afterthoughts or quick fixes to placate short term pressures.
Dissatisfied with the landscape, her company was founded to solve marketing challenges for corporate and agency partners by encouraging them to bring value to their dialog with consumers. "Companies need to understand that consumers have limited attention spans and unlimited choices. We try to position our clients where their messages will be heard, accepted and passed along." That's about as simply as you could define the value of Brand Apostles.
Their tagline is behind the scenes, ideation to activation. Their driving force is a passion for work that supersedes billings, accolades, and traditional agency/ vendor conflicts of interest. Their body of work illustrates this dedication to the cause of progressive multicultural marketing and the ability to exceed the expectations of well-known brands including: Abbott Labs, Toyota Motor Sales, The High Museum of Art and Nestle. "Sometimes the client wants you to create something hot, other times they want you to endorse something they think is hot. Either way you need to understand the background objectives, and work to make it effective."
In their short existence Brand Apostles has fulfilled a wide range of marketing roles including total marketing solutions, proprietary program development, crisis management, print and online creative development, VIP/celebrity escorts and temporary staffing. They have worked with clients in the government, packaged goods, automotive, arts, professional sports, and media sectors. While the economic climate has intensified the strain on resources leading to a contraction of industry opportunities, Brand Apostles has tripled revenue in two years, secured MBE and SDB certifications and worked to develop strategic alliances and long-term partnerships with vendors and clients.
"Remaining nimble and flexible has been critical to our development. Progressive brands are losing interest in buying capabilities decks. They want partners who will add value do what's needed. Fortunately, we have a team that covers the full spectrum".
For more information on Brand Apostles, LLC visit their website www.brandapostles.com
| Real Talk:Moving Past The Exception By Cedric D. Shine http://twitter.com/NativeNotes |
| To whom much is given, much is expected. |
| This past week we were afforded the opportunity to bear witness to a monumental moment in the history of the United States of America. We watched the first African American President, Barack Obama nominate the first Latino woman Judge, Sonia Sotomayor to the United States Supreme Court. The Supreme Court is the highest court in the land and Judge Sotomayor's nomination for appointment is another sign that change is coming to America. Coming because although America has a black President and a future Latino woman Justice on the Supreme Court, blacks and browns in America continue to be imprisioned at an alarming rate. Judge Sotomayor is the daughter of a single mother, raised in one of New York City's toughest housing projects in the Bronx. Her personal background resembles a similar profile to those of the black / brown men and women who populate our prisons. Judge Sotomayor defeated the odds set against her, and has been educated at some of the best universities this country has to offer. However I am sure she holds a deep concern for those individuals who grew up in public housing just like her who never made it out the maze of the projects' drugs and violence. A new day is coming; young girls no matter what their color can look to Justice Sotomayor and know that they too can beat the odds and become just as successful as she has become. I say a change is coming because right now Barack Obama and Judge Sotomayor are exceptional people who have accomplished extraordinary things, however they are still the exception to the rule. Far too many young men and women of color are succumbing to the violence and drug trade that plagues their communities. Instead of going to college, these young men and women are going to jail. While this is a historic moment people of color must not get too caught up in celebrating. Instead I urge people of color to look deep within themselves and understand that some of the same experiences that have shaped these two individuals have been present in their own lives. Take those experiences of being a minority, of feeling different and use them as fuel to excel in every endeavor you embark upon. Parents, local community leaders and everyone who lives in communities of color must work together to create a sense of urgency to produce more and more exceptions to the rules until it's no longer an exception; it will be the norm. Then and only then can we say change has come to America, because there have always been a minority of exceptional people of color, now we have the task of making that minority a majority. YES WE CAN! |


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