In This Issue: Just Think,Real Talk,Marketing Buzz...
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JUST THINK 96: "GET IN YOUR LANE, OR BE LEFT BEHIND"
by Shelli Tinae
twitter.com/ShelliTinae
theMindofShelliTinae.blogspot.com
I watch drivers get on the freeway and decelerate instead of speeding up to get on. They end up on the side appearing frustrated as cars zoom by them in light speed. There is a life lesson in this modern scenario: when you are bracing yourself to get into the lane of your passion, you must accelerate in order to make space for you in this busy world. The space is there - but only you can discover it.
When you're trying to get on the freeway, the cars seem like they are going so fast - but the moment you put the pedal to the metal, you find out they really aren't going too fast after all; you realize that's the speed that you feel good at driving, too. In your life, speed up by studying and mastering your passion, then when you get over into the lane of competition - you will be able to exceed all expectations.
The people in the cars who hesitate to get over, fear it's not the right time - but if they removed the fear - the natural response would be to merge into the coming lane. The point is, fear is the only obstacle. When we focus on reaching our destination, we'll be amongst the crowd of drivers whizzing by in light speed. There is no progress on the sideline; strive for the fast lane because that is the lane of confidence, endurance and freedom.
MARKETING BUZZ:"A Double-Dip Survival Guide for Entrepreneurs"
excerpt from Entrepreneur.com by Carol Tice Aug 29th, 2011
It's what many business owners have feared most: the economy may be headed down without ever really having gone back up from the 2008 downturn.
What can you do to make sure your business thrives even if the economy goes down the tubes again? Here are 10 ideas, from marketing and business-wealth expert Thor Harris, president of the PR firm Percepture and some from moi:
1. Look for opportunities. As weaker players falter, you could see a chance to gain market share. Move into new markets, add new products, or consider acquiring a floundering competitor to gain their customer list and territory.
2. Reconsider your products. Is what you're selling what customers need today? If not, it may be time for a change. Update your products, add new flavors, or bundle them into groups to offer more possible ways to buy at a better perceived value.
3. Revisit your packaging. If you sell physical goods, ask yourself if your packages look appealing and current. If not, it's a good time to refresh your packaging. It gives you an opportunity to promote the product with a new angle.
4. Reconsider your pricing. The ideal is not to cut prices, but to find ways to strengthen your offering at the current price. For instance, could you offer a bonus product or service to make the product more irresistible?
5. Seek new alliances. Harris has a great tip here: Ask your attorney, accountant and other business professionals you use to refer you business. Tell them you'll do the same for them. Promise them a commission for referring you clients. Do the same with your current clients. Let them know you offer a referral bonus.
6. Ramp up your marketing. Others will pull back, so you'll get more visibility for your advertising dollar. Take advantage of free social-media marketing tools and learn how to get the most out of them. Harris recommends upping your knowledge of LinkedIn in particular.
see full article here
HISTORY LESSON:"George Carruthers and the far Ultra Violet Camera"
Inventor, physicist, and space scientist George Carruthers was awarded a patent for his "Image Converter for Detecting Electromagnetic Radiation Especially in Short Wave Lengths." which was usedd during a 1970 rocket flight to provide the first proof of the existence of molecular hydrogen in interstellar space. Carruther's invention was used on April 21, 1972, during the first lunar walk of the Apollo 16 mission. For the first time, scientists were able to examine the Earth's atmosphere for concentrations of pollutants, and see UV images of more than 550 stars, nebulae, and galaxies. Carruthers was awarded NASA's Exceptional Scientific Achievement Medal for his work on the project.
Carruthers also extended his efforts to education. He helped create a program called the Science & Engineers Apprentice Program, which gave high school students the opportunity to work at the Naval Research Laboratory. In 1996 and 1997 he taught a course in Earth and Space Science for D.C. Public Schools Science teachers. Then, in 2002, Carruthers began teaching a course on Earth and Space Science at Howard University.
via Wiki
PHOTO RECAP:"One Music Fest featuring Chrisette Michelle, Anthony David, Cool Kids, Anoop Desai, Pharcyde and more"
By The Fabian photography
twitter.com/theFabe
www.TheFabian.com
See all the photos here
Photos: Mansion Elan w/ Raekwon, Don Cannon, V-Nasty and more
Need to book an event photographer? click here
Artist Spotlight: '' Eritrean Africa, Queen Nef Interview"
via TheChristJames.com
Queen Nef Speaks on the Independent Women Movie, Hiphop & Drops Knowledge with TheChristJames Show
Twitter: @Queen_Nef
View on Youtube here
UPCOMING EVENTS
Mason Murer Fall Show Opening
Friday, Sept 16th, 2011 7pm - 10pm
@ Mason Murer Fine Art Gallery, 199 Armour Drive, Atlanta, GA
6PM Playground 4 Black Alumni presented by Coors Light
Thursday, Sept 22th, 2011 6pm- 2am
@Luckie Lounge Skydeck
Click here for Tix
Black Hollywood presented by Coors Light
Friday, Sept 23th, 2011 10pm-3am
@ Compound, 1008 Brady Ave, Atlanta, Ga
Click here for Tix
Sol Fusion 9 yr Anniversary presented by Coors Light
Saturday 24th,2011 9pm-3am
@ Aja Restaurant and Bar
Click here for Tix
"Watch The Throne" CAU Young Alumni Homecoming
Friday, October 7th, 2011
200 Peachtree St, Atlanta, Ga
Purchase tix @ http://runcau2011.eventbrite.com/
Brand Ambassador & Model Resumes Accepted at www.ThinkGroupMedia.com
Don't Waste Ink...Think
Keep Haiti In Your Hearts"
sincerely,Think Group Media, Inc.
